I’m a Small Business, so my Company Culture Doesn’t Matter
Updated: Apr 19, 2021
Lies! Let’s break that myth right now. Just like marketing, branding and sales matter...your culture matters. And it will develop over time just like the other aspects of your business when you put in the work to establish it. First things first...what is company culture?
"Company Culture is the combination of the company leader’s thoughts, morals, vision, mission, processes, rules and goals."
As a business owner you are automatically a leader. Even if you are a sole proprietor, you are responsible for creating an experience for your potential clients that align with your overall goals for your company.
As a business owner, you set the tone for your company FIRST. Everyone else will follow your lead. So if you show up angry, bossy and disgruntled, you can expect to have annoyed, passionless burnt out employees.
Now let’s connect this to your brand. You know...the thing that represents your reputation as a company.
If the culture that you created as a leader is horrible and your employees are upset, they will share that experience with your customers through their attitude or their words. And don’t even get started on marketing. Angry employees will take out time to share a bad review. Even if there is more to the story, potential customers will typically go with the first thing that they read from a disgruntled employee. Just think about your own personal experiences.
It all connects and its all important. So as you are making time to learn marketing and branding, make time to learn more about your company culture and here are ways to do it.
Tips to help you connect your culture to your brand & marketing
When thinking about your marketing strategy, think about the experience that you create (or want to create) for your clients or customers.
Take time to write out how that experience looks, feels and sounds. This will help you begin the process of understanding how to replicate this process.
If you already have customers and/or employees...ASK THEM QUESTIONS ABOUT YOUR BUSINESS. They are the perfect people to give you insight on how you can improve or which areas you're doing amazing in. A simple survey or a needs based assessment will do.
Once you collect this data, think of words that describe this experience. If you don't have any people yet, think about the experience you want to create and what words describe this experience.
Use words and graphics that connect your real life company culture experience to your audience. This way you're not setting false expectations for potential new customers which protects your brand. You can then honestly say, "what you see is what you get".
Don't market an experience that you haven't put the effort into creating. People don't just want great products or services. They want to feel like they are getting what they are paying for including the experience!
I hope these tips are helpful to your marketing, branding, company culture journey. If they were, share it with a friend!