In the last decade, social media has become a pivotal part of marketing strategy. Today it can be a surprise when a person mentions that they don’t have a social media page. However, for a business it is vital to have a digital presence. 

 

Social media allows companies to cultivate trust with their target audience and it provides a more intimate introduction to your company's brand, vision and experience. There is a science to social media and your engagement and content varies on the type of business that you have.